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… and a new look. ‘And we couldn’t be more pleased!’ says Jamie, joint owner of this highly regarded plant and machinery hire, sales and repair centre now based at Torr Trade Park just a couple of miles outside Kingsbridge.
Limited display space was a key reason behind the move. ‘Whilst we are stockists for most major brands – Viking, Bosch and Stihl to name a few – we lacked the room to do justice to their ranges,’ continues Jamie ‘What we haven’t got in stock we can always order on short notice, but people tend to want to buy what they can see in front of them.’
This doesn’t apply to just tools and machinery either. Just recently a regular customer came in and bought some rain suits. ‘We’d always stocked them but he didn’t realise until he saw them prominently displayed in our new showroom,’ adds co-owner Gwyn. The centre’s Autoglym products have been another success story since the move, with delighted customers promising to return thanks to the extensive range now available under one roof.
The move to the new Torr Trade Park at Torr Quarry has also brought a welcome upsurge in passing domestic trade. ‘We put it down to our proximity to the recycling centre plus our fantastic new branding and signage,’ claims Gwyn. With the new premises taking up four industrial units on the way to the recycling centre, it’s fair to say you’d be hard pressed to miss it.
The new sleek branding, signage and entrance decals are the work of Kingsbridge based graphic design and sign writing company, FutureClient. ‘Whilst the branding we’d inherited was ok, we felt the move of premises was the perfect opportunity to up our game and create something more identifiable and memorable,’ says Jamie.
The end result stays faithful to the original signage familiar to regulars, but a simple but striking ‘K’ icon replaces much of the original wording. ‘The challenge lay in creating more impact without alienating long-term customers,’ says FutureClient’s Ross Borne, ‘and judging by the increased levels of business Jamie and Gwyn have reported since the move, we’d say it’s been a great success for them,’ he continues. The new image is reinforced by the smart co-ordinating hoodies for the staff, all provided by FutureClient.
Kingsbridge Hire Centre, TQ9 7FA is open weekdays and Saturday mornings with ample car parking right next to the show room. For more information you can ring them on 01548 853679 or contact them here.
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