From telling tales to growing businesses: Story Sense shines with Small Business Sunday Award

Story Sense, a unique business offering immersive storytelling classes for babies and toddlers, has received a significant boost after being recognised by retail entrepreneur Theo Paphitis.

Founder Nikita Dixon was invited to attend an exclusive event in Birmingham this month to collect her ‘Small Business Sunday’ (SBS) award.

Theo Paphitis, best known for his appearances on BBC's Dragons’ Den, created SBS to provide support and recognition to small businesses. In addition to his role as chairman of Ryman, Boux Avenue, Robert Dyas, and the London Graphic Centre, Theo continues to champion small businesses across the UK through this initiative.

Nikita Dixon and Theo Paphitis 

Nikita was selected as one of six winners in a weekly initiative organised by Theo, where small business owners pitch their businesses online. As part of the award, Nikita’s business was retweeted to Theo’s vast social media following, which includes over half a million followers on Twitter/X, more than 50,000 on Instagram, and almost 300,000 on LinkedIn. 

Nikita spent eight years as a primary school teacher before founding Story Sense, which offers interactive and sensory storytelling classes for babies and toddlers throughout the South Hams and Torbay. With its innovative approach, Story Sense engages children in hands-on play, movement, and learning, stimulating their cognitive and physical development. The business has been steadily growing since its launch in 2017 and has expanded with franchises operating in other parts of the UK.

Since its inception in 2010, the SBS initiative has supported over 4,000 small businesses across the UK, offering a platform to gain exposure and connect with fellow entrepreneurs.  As part of her award, Nikita was invited to an annual event exclusive to SBS winners, which offers unparalleled networking opportunities, expert-led one-to-one sessions, and the chance to pitch directly to industry leaders.

The event is considered one of the most engaging and rewarding business events of the year.

You can find out more information about Story Sense and its classes here.

Nikita Dixon, Founder of Story Sense said: "Receiving the Small Business Sunday award has been such an exciting moment for Story Sense.  It’s fantastic to have my business recognised by Theo and his team, and I’m looking forward to continuing to grow and reach more families with our unique classes.

"Seeing the joy and wonder on a child's face when they experience a story come to life is incredibly emotional for me.  Our classes are more than just stories—they are about creating moments that shape young minds and nurture their development."