One question every business owner should ask

One question every business owner should ask


Blog Tags

Search by Tag
Select existing or new tags and apply to your post.

As you can imagine, the advertising spend of a national plc is huge, running into many thousands of pounds. So, do they want to know how effective their advertising is? You bet.

In one example, not one customer is registered on the database, nor a sale made without asking that all-important question: ‘How did you find out about us?’

Why, then, should it be any different for smaller enterprises? You may not be spending thousands every year but your advertising budget is proportionally every bit as important to you and the success of your business as it is to Big Shot Plc. However, with the proliferation of the internet and social media, tracking down exactly where your customers come from can be tricky.

Let’s take a look at our business directory on as an example. Potential customers landing on your page might ring you, click through to your website if you have one, email you direct instead of through the site, or simply jot down your address and pay you a visit instead. You’d never know they came from us.

5.0 (10)
Future Client is a professional Website and Graphic Design...

Now you can see that asking that crucial question is every bit as important today as it’s ever been. Perhaps even more so. One trick is to put a little reminder by the till or the phone until asking becomes a habit. In no time at all you will be able to figure out what’s working for you and where best to spend your money.

But if asking doesn’t come easily to you, don’t worry. Here at, we can tell you exactly how many people have viewed your page and, thanks to sophisticated software, the areas most visited and clicked on. That way, we can offer you the best advice on how to build online awareness of your business and improve traffic flow to your page in future. is the district’s premier online business directory, plus information and events portal. We have over 9,500 optimised pages on Google and are visited on average over 600 times per day and growing, with regular days in the summer months exceeding 1200. If you're not an existing member visit our compare membership page to find out more about what we can offer you.

User comments

There are no user comments for this listing.

You might also be interested in

SHDC involved in initiative to fight climate change and improve wellbeing
Category: General News
Devon councils and charities are "taking the lead" on how to shop in a way that’s "good for climate and wellbeing", as research says...
Police are dealing with an increase in rural thefts - lock away your property
Category: General News
Devon and Cornwall Police have been dealing with an increase in items being stolen from sheds, outbuildings, farms and other isolated locations. ...
The Bear and Blacksmith is all about farm to fork, and it really pays off
Category: Members' News
After nearly two years of being trapped inside and not being able to enjoy a good pub meal with friends and family, one of...
The South Devon Chilli Farm has gone on the market
Category: General News
A well-known local business is on the market as an “extremely profitable” going concern after the owners make the decision to retire. ...
Road Closure: A381 from Totnes to Churchstow
Category: General News
The A381 between Totnes and Churchstow will be closed for five days at the beginning of November. 
Investigation to identify body found in the English Channel off Salcombe
Category: General News
Officers investigating the discovery of a body in the English Channel are appealing for information to help identify the person.