As you can imagine, the advertising spend of a national plc is huge, running into many thousands of pounds. So, do they want to know how effective their advertising is? You bet.
In one example, not one customer is registered on the database, nor a sale made without asking that all-important question: ‘How did you find out about us?’
Why, then, should it be any different for smaller enterprises? You may not be spending thousands every year but your advertising budget is proportionally every bit as important to you and the success of your business as it is to Big Shot Plc. However, with the proliferation of the internet and social media, tracking down exactly where your customers come from can be tricky.
Let’s take a look at our business directory on SouthHams.com as an example. Potential customers landing on your page might ring you, click through to your website if you have one, email you direct instead of through the site, or simply jot down your address and pay you a visit instead. You’d never know they came from us.
Now you can see that asking that crucial question is every bit as important today as it’s ever been. Perhaps even more so. One trick is to put a little reminder by the till or the phone until asking becomes a habit. In no time at all you will be able to figure out what’s working for you and where best to spend your money.
But if asking doesn’t come easily to you, don’t worry. Here at SouthHams.com, we can tell you exactly how many people have viewed your page and, thanks to sophisticated software, the areas most visited and clicked on. That way, we can offer you the best advice on how to build online awareness of your business and improve traffic flow to your page in future.
SouthHams.com is the district’s premier online business directory, plus information and events portal. We have over 9,500 optimised pages on Google and are visited on average over 600 times per day and growing, with regular days in the summer months exceeding 1200. To find out more about what we can offer you, a summary of the benefits we offer our members is available here.